Drive Retail


The Edge provides the industry's only complete marketing solution by partnering with Drive Retail who has partnered with Constant Contact to deliver email, social media, and SMS texting marketing services.

The Drive Retail and Constant Contact programs provide a consistent message and look across multiple communication channels including direct mail, email, social media, mobile, and instore signage. Build segmented customer direct mail, email and SMS text marketing lists within The Edge based on a number of customer criteria to execute highly targeted and truly integrated print and online marketing campaigns – all with just a few clicks of the mouse.

Reap the benefits of increased direct mail response rates, open/click-through rates, and social engagement. Drive Retail and Constant Contact’s turn-key solutions include one-click transfer of targeted customer lists, no minimum print quantities, hundreds of free professional direct mail and email designs, ease-of-ordering, and quick turn-around times. All Drive Retail and Constant Contact’s marketing programs are easy, affordable, and effective in helping jewelers drive more store traffic and increase top-line revenues.

Drive Retail Website

How is Drive Retail integrated with The Edge?

Order Postcards to be Sent

With a few clicks you are able to order postcards and queue them up to be sent directly from inside The Edge. Use The Edge's customer filter to make a selection of customers based on the criteria you set. Then select your card, fill out an offer and select a postage rate. That's all there is to sending out custom postcards for any occasion.

Drive Retail
Drive Retail

Set Up a Recurring Schedule

The Edge and Drive Retail let you set up a recurring schedule for any of the postcards that you want to send. Using the power of the The Edge's customer filter you can target any segment of your customer base and send postcards out on any timed schedule you can think of. Just set it and forget it.

Some great examples are listed below.

  • Birthdays cards for anyone that has spend $1000 in the last year.

  • An Anniversary card for customers who bought an engagement ring from you.

  • Automatic thank you postcards for sales above $500.

Why is it worth it?

Customer engagement is important.

Sending a customized postcard with your customers information on it only helps to retain that customer. Developed with convenience in mind, The Edge Automatic Postcard feature is designed to automatically place postcard orders on behalf of the retailer to ensure timely delivery of promotional notices and greetings such as birthday, anniversary,
and thank you notes. 

What's the cost?

There is no minimum order for postcards.

Postcard pricing changes based on the size of the postcard. Shipping is offered at a standard rate and a first class rate.

  • 5.5 x 8.5 - $0.89 Standard and $0.99 First Class
  • 5.5 x 11 - $0.99 Standard and $1.09 First Class
  • 5.5 x 17 Trifold - Vary from $1.39 to $1.69

Check Out The Next Webinar


DriveRetail Coming Soon

Date: 1/1/2025

Time: 12:00 AM - 11:59 PM

View Details

Want more information?

Follow the links below for more information about Drive Retail.